Antithesis. – For those who do not play along, there exists the danger of considering themselves better than others and misusing their critique of society as an ideology for their own private interest. While feeling their way towards making their own existence into the flickering picture of the right one, they should remain aware of its insubstantiality and know how little the picture can replace the right life. Such considerations however contradict the gravitational force of what is bourgeois within them. Those who are at a distance are as entangled as those who are actively engaged; the former have nothing over the latter, except the insight into their entanglement and the happiness of the tiny freedom, which lies in the recognition as such. Their own distance from business as usual is a luxury, solely spun off by that business as usual. That is why every impulse towards self-withdrawal bears the marks of what is negated. The coldness which it must develop is not to be separated from the bourgeois one. In the monadological principle, even where it protests, lurks the ruling generality. Proust’s observation, that the photographs of the grandfathers of a duke and a Jew from the entrepreneurial class look so similar, that no-one thinks of the social ranking order, strikes at a far more comprehensive state of affairs [Sachverhalt]: all of those differences which comprised the happiness, indeed the moral substance, of individual existence, objectively disappear behind the unity of the epoch. We detect the decay of education, and yet our prose, measured against Jacob Grimm or Bachofen, has phraseologies in common with the culture-industry which we did not suspect. Moreover we no longer know Greek or Latin like Wolf or Kirchhoff. We point out the transition of civilization into analphabetism and ourselves forget to write letters or to read a text of Jean Paul, as it must have been read in his time. We abhor the coarsening of life, but the absence of any objectively binding common decency [Sitte: morals] compels us at every step into modes of conduct, speech and calculation which are barbaric, measured by humane standards, and tactless, even by the dubious standards of the good society. With the dissolution of liberalism, the authentic bourgeois principle, that of competition, was not overcome, but passed over from the objectivity of social processes into the composition [Beschaffenheit: character, constitution] of pushing and shoving atoms – into anthropology, as it were. The subjugation of life to the production-process degradingly inflicts something of that isolation and loneliness on every single person, which we are tempted to consider the matter of our superior choice. The notion that every single person considers themselves better in their particular interest than all others, is as long-standing a piece of bourgeois ideology as the overestimation of others as higher than oneself, just because they are the community of all customers. Since the old bourgeois class has abdicated, both lead their afterlife in the Spirit [Geist] of intellectuals, who are at the same time the last enemies of the bourgeois, and the last bourgeois. By allowing themselves to still think at all vis-a-vis the naked reproduction of existence, they behave as the privileged; by leaving things in thought, they declare the nullity of their privilege. The private existence, which yearns to look like one worthy of human beings, simultaneously betrays the latter, because the similarity of the general implementation is withdrawn, which more than ever before requires an independent sensibility [Besinnung]. There is no exit from the entanglement. The only responsible option is to deny oneself the ideological misuse of one’s own existence, and as for the rest, to behave in private as modestly, inconspicuously and unpretentiously as required, not for reasons of good upbringing, but because of the shame that when one is in hell, there is still air to breathe.